CLIENT LUV STEIERMARK
LUV was established in 1967 and is a non-profit and nonpolitical association. Next to vocational education, LUV supports projects in sports, health, culture and personal development.  

CASE CORPORATE DESIGN
We developed a modern and colorful corporate design for Styrian Lehrlingsunterstützungsverein. Based on the idea of a connecting ribbon, I created the logotype. The ribbon is an important part of the new branding and is used like a key-image. The corporate colours appear friendly, young and happy – and they are used in a simple and flexible way. 

AGENCY 42GRAMM     MY ROLE ART DIRECTION
I worked on this project at 42GRAMM, find further information here. 

CORPORATE DESIGN

Logo

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TYPOGRAPHY

In running texts we use »Brandon Grotesque«, a sans-serif, which appears modern and young, but also serious. For Headlines and Posters we deciced to use »Lobster 1.3«, a open-source script font — so every staff member at LUV is able to create poster and announcements.
 

KEY VISUAL


The ribbon is used as a key visual, both connecting and flexible. The ribbon symbolizes solidarity, team spirit and the corporate feeling of LUV.  

LUV was established in 1967 and is a non-profit and nonpolitical association. Next to vocational education, LUV supports projects in sports, health, culture and personal development.   

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