CLIENT LUV STEIERMARK
LUV was established in 1967 and is a non-profit and nonpolitical association. Next to vocational education, LUV supports projects in sports, health, culture and personal development.
CASE CORPORATE DESIGN
We developed a modern and colorful corporate design for Styrian Lehrlingsunterstützungsverein. Based on the idea of a connecting ribbon, I created the logotype. The ribbon is an important part of the new branding and is used like a key-image. The corporate colours appear friendly, young and happy – and they are used in a simple and flexible way.
AGENCY 42GRAMM MY ROLE ART DIRECTION
I worked on this project at 42GRAMM, find further information here.
In running texts we use »Brandon Grotesque«, a sans-serif, which appears modern and young, but also serious. For Headlines and Posters we deciced to use »Lobster 1.3«, a open-source script font — so every staff member at LUV is able to create poster and announcements.